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Definitions and Synonyms of goodwill | Another word for goodwill | What is goodwill?

Definition 1: a disposition to kindness and compassion - [noun denoting attribute]

Samples where goodwill or its synonyms are used according to this definition

  • the victor's grace in treating the vanquished

Synonyms for goodwill in the sense of this definition

(goodwill is a kind of ...) a cheerful, obliging disposition

Definition 2: the friendly hope that something will succeed - [noun denoting feeling]

Synonyms for goodwill in the sense of this definition

(goodwill is a kind of ...) a feeling of liking for another person; enjoyment in their company

Definition 3: (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets) - [noun denoting possession]

Synonyms for goodwill in the sense of this definition

(goodwill is a kind of ...) assets that are saleable though not material or physical

(goodwill belongs to category ...) a system that provides quantitative information about finances

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